CFOs know how to make it rain harder and longer. Do you?

by | Apr 14, 2021 | FD Insights | 0 comments

CFOs know how to make it rain harder and longer. Do you❓

I think there are 4 types of people in any organisation:

1️⃣ The ones that make it rain in the first place

2️⃣ The ones that help make it rain harder and longer

3️⃣ The ones that catch the rain in a bucket and make sure as little as possible is lost

4️⃣ The ones that administer the buckets, measure the rain, compare it to budget, and say you know what we really need is more rain – hey guys can you make it rain harder?


Traditional finance = 4️⃣ [Soon to be automated]

Good finance people = 3️⃣

World class FBPs/FDs/CFOs = 2️⃣

Sales, marketing & the top 1% of CFOs = 1️⃣


Systems, analysis, & automation will move you from 4️⃣ to 3️⃣

❌ But they aren’t enough on their own to get you to 2️⃣

✅ To get to 2 we want to learn from sales and marketing:

➡️  Sales is about building ‘one to one’ relationships.

➡️  Marketing is about building ‘one to many’ relationships.


So moving from 3️⃣ to 2️⃣ is all about relationships.

The people who become FDs and CFO realise this, often unconsciously.

They get ahead of the relationships game while they still have jobs that require being number 4️⃣

That’s how they became CFOs.

Even if they didn’t realise that was why.

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